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U of I Declines to Renew Mason’s Contract; Top Goal PR

By on December 8, 2012

(AP)  UNIVERSITY OF IOWA PRESIDENT SALLY MASON’S TOP GOAL IS TO IMPROVE THE UNIVERSITY’S PUBLIC RELATIONS, BUT SHE HAS MANY OTHER LOFTY CHALLENGES SHE’LL BE MEASURED ON AS WELL.

THE UNIVERSITY RELEASED A DOCUMENT FRIDAY SHOWING MASON’S PERFORMANCE GOALS THIS YEAR, WHICH WERE AGREED ON WITH THE IOWA BOARD OF REGENTS.  MASON SAYS THE REGENTS WANT HER TO IMPROVE COMMUNICATION WITH THE PUBLIC AND LEGISLATORS, AND THAT IS AT THE TOP.

THE OTHER GOALS SHOW HOW WIDERANGING AND CHALLENGING THE JOB OF UNIVERSITY PRESIDENT CAN BE.  THEY CALL ON MASON TO MAKE PROGRESS IN THE UNIVERSITY’S $1.5 BILLION FUNDRAISING DRIVE AND KEEP THE UNIVERSITY COMPETITIVE FOR FEDERAL FUNDING. THEY ASK HER TO DRAW UP PLANS TO IMPLEMENT PRESIDENT BARACK OBAMA’S HEALTH CARE LAW AT UNIVERSITY HOSPITAL AND TO INCREASE IN-STATE ENROLLMENT.