It seems everybody’s got a video on social media lately, having a bucket of ice water dumped on their heads — captains of industry, school administrators, Hollywood celebrities, local radio personalities, Iowa’s governor, or your neighbor down the street.
The Ice Bucket Challenge was launched late last month as a way to raise awareness and funds for research into what’s known as Lou Gehrig’s disease or A-L-S. Abbi Costigan, coordinator of the Iowa chapter of the A-L-S Association, says the response has been completely unexpected and overwhelming.
The challenge has spread very quickly through websites like Facebook. Once challenged, you can either dump a bucket of ice water on your head and donate at least ten dollars toward A-L-S research and challenge three more people — or skip the challenge and donate 100 dollars. Costigan says the first challenge she’s aware of was on July 29th, just three weeks ago. Since then, many thousands around the planet have accepted the challenge and written checks. The money is streaming in.
A-L-S stands for Amyotrophic Lateral Sclerosis. It’s a motor neuron disease, first described in 1869. It usually attacks both upper and lower motor neurons and causes degeneration throughout the brain and spinal cord. Once diagnosed, life expectancy is usually only two to five years. While the cause of A-L-S is not completely understood, Costigan says the last decade has brought a wealth of new scientific understanding about the disease that provides hope for the future. The sudden awareness of this killer disease — and the outpouring of support — is something Costigan can only describe as stunning.
About 250 Iowans are afflicted with A-L-S at any one time. Learn more about the disease and The Ice Bucket Challenge at: www.alsaiowa.org.