Iowa grocery shoppers are suddenly seeing packaging for all sorts of food products touting their protein content

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Iowa grocery shoppers are suddenly seeing packaging for all sorts of food products touting their protein content, and some of them are unlikely sources — like Brussels sprouts, Greek yogurt and even Pop-Tarts. Meredith Hink, a registered dietician and nutritionist at Emplify Health by Gundersen, points to one popular trend as the primary cause of the protein power craze. “A side effect of some of the current weight loss medications, the GLP-1s, is a concern about muscle wasting,” Hink says, “and one of the things that we talk about to help prevent muscle wasting is making sure that you’re getting an adequate amount of protein.”

How much protein should you take in daily? Hink says everyone is different, and it depends on your weight, gender, age and overall health.