The Iowa Lottery saw an increase in revenue through the first six months of this fiscal year, but its anchor product has been lagging in sales. Chief Revenue Officer Jon Roth says scratch ticket sales were down one-point-seven percent through November, which goes against the national trend. “When we look at the comparison, the industry overall is actually has a small increase of one percent,” he says. Roth says Iowa’s scratch ticket sales are better than other states with Iowa’s same profile. Scratch tickets are still the top selling product of the Iowa Lottery, but big Lotto game jackpots have been the driver in pushing sales up overall.
